Executive Personal Branding Tool
1 File
Personal branding is about your efforts to manage how you want people to think, speak, and act towards you. Why is this important? Because people do business with people they know, like, and trust. Whoever it is you want to connect with, and influence through your position as a global senior executive, will have to decide by themselves whether they would choose you (and not another) as their go-to expert, authority, business partner, investment, leader.